Herbitat

Herbitat is a vegan bakery that sells a variety of delicious and unique goodies - all animal free! As a vegan bakery, the brand aims for inclusivity, promoting healthy, cruelty-free, and plant-based choices for all ages.

Herbitat’s branding is an extension of its core values: playful yet sophisticated, modern yet nostalgic. The soft pastel color palette evokes a sense of warmth and approachability, reinforcing the natural and plant-based essence of the bakery.



The poster’s design is a fusion of creativity and nostalgia. The use of a Polaroid-style frame is a deliberate nod to vintage photography, sparking a sense of authenticity and connection. This approach resonates with youth and young adults, making the brand feel both trendy and timeless. The whimsical character—a happy, animated pie—adds charm and personality, reinforcing Herbitat’s fun and lighthearted spirit.



Typography also plays a crucial role in the visual storytelling. The bold yet playful "OCCU-PIED" title uses a modern, curved font that balances professionalism with friendliness, while the secondary text in a hand-drawn style injects a personal, artisanal touch—mirroring the handcrafted nature of Herbitat’s pastries.